BIGGA Announces Three-Year Partnership with FFAIR to Enhance Exhibitor Management at BTME
Feb 6, 2025
The British and International Golf Greenkeepers Association (BIGGA) has confirmed a three-year partnership with exhibitor and sponsorship management platform FFAIR, to streamline exhibitor management and enhance the experience for stakeholders at the annual BIGGA Turf Management Exhibition (BTME).
BIGGA, the UK's leading professional association dedicated to supporting the professional development and wellbeing of golf greenkeepers and sports turf professionals, organises BTME, Europe’s premier trade show for turf managers. Held every January at the Harrogate Convention Centre in North Yorkshire, the event welcomes over 100 exhibitors and thousands of industry professionals seeking the latest innovations, education, and networking opportunities.
Following a successful collaboration for its 2025 event, which took place in January, BIGGA has chosen to extend its partnership with FFAIR to support exhibitor and sponsorship management for BTME until 2028.
Gavin Rees, Commercial Manager at BIGGA, commented: “We were thoroughly impressed with the ongoing support provided by FFAIR in the lead-up to BTME 2025. Their responsiveness and proactive approach ensured a seamless experience for our exhibitors and our event team. By continuing this partnership, we are confident that FFAIR will help us deliver the very best service, making it easier than ever for exhibitors to engage with BTME.”
Adam Jones, CEO of FFAIR, added: “We are delighted to solidify our partnership with BIGGA and continue supporting BTME over the next three years. Our mission is to make exhibitor management as efficient and stress-free as possible, and we look forward to working closely with the BIGGA team to enhance the experience for exhibitors and sponsors alike.”
BTME 2026 will take place from 20 - 22 January at the Harrogate Convention Centre, when exhibitors can look forward to an optimised event experience supported by FFAIR’s award-winning technology.
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