Are Exhibitors an Untapped Marketing Resource?

In the latest episode of FFAIR’s Event Expert Series: Practical Solutions for Event Pros, FFAIR's CMO Katie Whatey is joined by Rachel Stephan, CEO of Snöball, for a lively and insightful conversation on a topic that often flies under the radar — how exhibitors and their databases are a powerful, yet underused, asset in event marketing.

Together, Katie and Rachel explore the ongoing challenge of getting exhibitors engaged, and how shifting the approach could unlock better outcomes for event organisers and exhibitors alike.

On the table:

• Smart strategies for managing and motivating exhibitors

• The role of the online exhibitor manual in making life easier for everyone

• Creative (and sometimes cringe-worthy for Katie!) ways to co-market events

With practical takeaways, personal experience and a few laughs, this episode is a must-watch for anyone looking to drive better results from exhibitor partnerships.

🎥 Watch now