Leading global B2B marketing event organiser MarketforceLive has announced it has signed a two-year partnership with the event technology solution FFAIR.

MarketforceLive, organisers of some of the most innovative exhibitions and conferences in banking & payments, insurance, logistics, transport, and utilities, adopted FFAIR in 2022 with the goal of improving both the lives of the event sponsors and the MarketforceLive team. Since then, FFAIR has become a strategic part of the company’s longer-term business and sales strategy.

FFAIR is an online exhibitor manual and ecommerce platform conceived in 2019 by Adam Jones, creator of ShowPlans, which was later acquired by Freeman. FFAIR is now used as an exhibitor and sponsorship management tool by over 100 events and media businesses delivering events in the UK, USA, Europe, Australia, UAE, and China.

Joe O’Connor, Senior Operations and Technology Manager at MarketforceLive, gives background on the decision to renew its partnership with FFAIR. “It was clear from our very first demo with FFAIR that it was a platform, and a team, that could support our event delivery and face the challenge of improving our sponsor experience. For many of our events, we’ve been able to scale the sponsorship opportunities and revenue without the need to hire additional resources to manage delivery, whilst simultaneously improving the pre-event experience for our customers.

“FFAIR’s online exhibitor manual and Shop functionality is part of our revenue growth strategy and allows our events business to create opportunities that we genuinely never thought would ever be possible.”

Adam Jones, CEO of FFAIR, adds: “We’ve loved seeing how the MarketforceLive team have embraced FFAIR and adapted the platform to suit their sponsorship management needs. The team has provided us with incredible actionable feedback over the last couple of years which has significantly shaped our development roadmap and the creation of a number of features other event businesses are feeling the benefit of. We’re very much looking forward to continuing our partnership with MarketforceLive and supporting them with their future growth plans.”

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Hear more about MarketforceLive's success with FFAIR in our Client Case Studies